Luxury British fashion brand Burberry announced on Thursday that it will no longer destroy unsold products, with immediate effect.
“This commitment builds on the goals that we set last year as part of our five-year responsibility agenda and is supported by our new strategy, which is helping tackle the causes of waste,” the fashion label said in a statement.
The announcement came after an earnings report sparked outrage in July when it revealed that the brand destroyed unsold clothes, accessories and cosmetic products worth almost €32 million in 2017.
While Burberry said the energy created from the burning was captured, making it environmentally friendly, scores of social media users vented their frustration about the waste.
Burberry is not the only brand known to have destroyed unsold products, which retailers have described as a measure to protect intellectual property and prevent illegal counterfeiting. Read more