One of Tokyo’s most crowded subway lines is hoping the way to reach their customers’ hearts is through their stomachs, and offering free food to ease rush-hour congestion.
Around 7.2 million people use Tokyo’s mammoth metro system every day, with some lines suffering notorious crowding during commuting hours.
Among the worst affected is the Tozai line, which is now trying to entice users to take trains before the worst of the morning rush hour starts.
If it can convince at least 2,000 commuters to take earlier trains over the next two weeks, Tokyo Metro — the company operating the line — will offer each of the early birds free tempura. Read more