Heineken taps into wanderlust of young Nigerians with 192 countries campaign

Nigerians are increasingly treating themselves to summer holidays and heading to some of the most exotic destinations for a vacation experience. This has opened a new world of tourism which has now become a prevailing theme on social media. The…

Heineken Nigeria’s #192countries campaign attracts 1bn impressions

Heineken Nigeria’s 192 countries campaign has attracted over 780 million impressions in the last few weeks as the brand dominates the country’s social media space. The campaign’s success is attached to the brand’s new limited edition bottles launched on June 19, which further…

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