Public relations as it concerns the media has received a much needed breakthrough in the just published book Media Relations Playbook: 25 Proven Effective Hacks by Chido B. Nwakanma. Contemporary developments in media relations in Nigeria and much of Africa…
The role of evangelism and education in fostering a healthy PR measurement culture — Philip Odiakose
As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing the evolution of PR measurement from a mere afterthought to an indispensable component of strategic communication. In…
Dissecting the value of Public Relations in CEO media performance audit — Philip Odiakose
Public Relations (PR) is a crucial component of any organisation’s communication strategy. It involves the management of communication between an organisation and its stakeholders, including customers, employees, investors, and the media. PR plays a significant role in shaping an organisation’s…
Advocating for Nigerian Media Monitoring and Measurement Association- Queen Nwabueze
One revolution that happened in the public relations ‘sector’ is the reality that there are now Independent PR measurement and evaluation consultancies who can prove Public Relations ROO (Return on Objective) for good. Over the years, measuring the true value of Public…
NIMASA names Philip Kyanet as spokesman
The Nigerian Maritime Administration and Safety Agency (NIMASA) has appointed Philip Kyanet as spokesman and head of public relations. The agency said the appointment was part of ongoing restructuring by the newly appointed executive management led by Bashir Jamoh. Kyanet…
Niran Adedokun lost in Lagos
Like many of the people who have made Lagos home, Niran Adedokun grew up elsewhere, in his case, Ilorin, Kwara State before sojourning to the city of aquatic splendour. The journalist, lawyer and public relations practitioner talks about his Lagos…
