It’s that time of the year, a time to unwind with your friends and loved ones. With an abundance of captivating and fun activities this period, it’s easy to forget the reason for the season. And I’m not talking about just Christmas. Many of us have forgotten that Boxing Day, comes with its own history and tradition.
Contrary to some opinions, the origins of Boxing Day lie not in sport, but in small acts of kindness.
It is generally believed and accepted by many that the name derives from the giving of Christmas “boxes”, but the precise nature of those boxes and when they were first dispensed is disputed. One school of thought argues that the tradition began in churches in the Middle Ages. Parishioners collected money for the poor in alms boxes, and these were opened on the day after Christmas in honor of St Stephen, the first Christian martyr, whose feast day falls on December 26th.
However, regardless of the history that precedes the date, one thing that is certain is that Boxing Day is associated with giving and sharing gifts with friends.
“33” Export is bringing back this fabled tradition with an impressive festive season giveaway. The beer brand engaged its fans on its Facebook page on Christmas Eve, and all they had to do was nominate a special friend they wanted “33” Export to surprise this season, and just like that, 33 friends got a true Boxing Day surprise.