The #AfricaSoftPowerSeries continues today with Session 8: ‘Rethinking The Business of Beauty – Sustainability, Visibility & Trends’.
As the world moves online due to a global pandemic, how can the African fashion and beauty industry effectively innovate and set trends, to meet the demands of increasingly sophisticated African consumers.
Our panel of respected fashion and beauty veterans will share their expertise, advice and so much more, on this session.
The panellists for the session which starts at 5 pm WAT [12 pm EST] via Zoom are Chid Liberty, Eryca Freemantle, Kwaku Bediako, Oke Maduewesi and Toyin Odulate.
Don’t miss it! Register atwww.theafricasoftpowerproject.com
You can also follow @africasoftpower on social media, for all updates on the series.
The Africa Soft Power Series is a virtual summit bringing together some of the most prominent thought leaders and pioneers, focused and passionate about Africa.
With so many negative stories about Africa, the theme, ‘Creative Power: Content, Culture and Platforms’ sets the stage for crucial dialogues on how Africa can harness its soft power effectively, to advance strategic interests and shape global conversations.
As the world’s last large, underdeveloped market, the importance of the creative and knowledge industries takes on added significance when we consider that the continent will be home to more than a third of the world’s population and half of the world’s youth by 2100. In addition, current global affairs underscore that the struggles of African-Americans and people of African heritage are equally the continent’s struggle. Africa must ensure that its creative, technological and cultural assets translate into tangible engines of social and economic growth for all its people.