The Africa Soft Power Series, a virtual summit bringing together some of the most prominent thought leaders and pioneers, focused and passionate about Africa, which started on Wednesday, August 12, continues today. Holding under the theme: ‘Creative power: Content, culture & platforms, where is the money?’ Friday’s discussion will revolve around the topic, ‘The globalisation of African beats: Culture, trends and opportunities’.
The session, which is the seventh out of the planned 15 taking place until September 4, begins at 5 pm WAT (12 pm EST)
The question is, How can we ensure that the revival of music from the continent translates to tangible benefits for African artists?
To be moderated by Audu Maikori, Dlamini Sipho, AKideinde Oye and Gayle Yvette will be on the panel expected to hold via Zoom and last one and half hour.
Interested participants can find details at https://theafricasoftpowerproject.com/
The Africa Soft Power Series is a virtual summit bringing together some of the most prominent thought leaders and pioneers, focused and passionate about Africa.
With so many negative stories about Africa, the theme, ‘Creative Power: Content, Culture and Platforms’ sets the stage for crucial dialogues on how Africa can harness its soft power effectively, to advance strategic interests and shape global conversations.
As the world’s last large, underdeveloped market, the importance of the creative and knowledge industries takes on added significance when we consider that the continent will be home to more than a third of the world’s population and half of the world’s youth by 2100. In addition, current global affairs underscore that the struggles of African-Americans and people of African heritage are equally the continent’s struggle. Africa must ensure that its creative, technological and cultural assets translate into tangible engines of social and economic growth for all its people.