Online retail giant Amazon’s website is flooded with fake five-star reviews for products from unfamiliar brands, consumer group Which? has claimed.
Top-rated reviews on popular items such as headphones, smart watches and fitness trackers were dominated by unknown brands, its probe concluded.
Thousands of these were unverified, meaning there was no evidence the reviewer bought the product, it said.
Amazon said it was using automated technology to weed out false reviews. Read more