Apple announced plans Monday for a March 25 media event, hinting at a widely expected plan to unveil its own Netflix-style streaming service with original video.
An invitation sent to journalists included a movie reel countdown video and the message “It’s show time.”
The event at Apple’s Silicon Valley headquarters is expected to reveal details of its efforts in original video and its reported investment of at least $1 billion.
The iPhone maker is seeking to diversify its revenue base and move more into services with the smartphone market declining.
Some reports said actresses Jennifer Aniston and Reese Witherspoon and Star Wars director J.J. Abrams would join Apple at the event. Read more