Beyond 9-to-5: The power of a side hustle — Gbubemi Atimomo

Exploring how having a side hustle can enhance your life

In today’s dynamic and ever-changing economy, more and more individuals are exploring innovative ways to secure their financial well-being and unlock new avenues of personal growth. Amidst this landscape, the concept of a side hustle has emerged as a beacon of hope and opportunity. But what exactly is a side hustle, and why has it captured the attention and aspirations of countless individuals?

Imagine having the freedom to pursue your passions, explore untapped talents, and generate an additional stream of income — all while maintaining the security of your full-time job. Sounds intriguing, doesn’t it? This is precisely what a side hustle offers: a chance to break free from the traditional confines of a single income source and embark on a journey of self-discovery, empowerment, and financial abundance.

Picture this: as you engage in your side hustle, you not only expand your income streams but also explore new realms of personal growth. It becomes a platform for you to unleash your creativity, channel your passions, and tap into skills that may have remained dormant within the confines of your primary job. The journey of a side hustle is not solely about making more money; it’s about nurturing your spirit, fueling your ambitions, and carving out a unique space where you can thrive beyond the boundaries of your 9-to-5 routine.

Reflecting on my own experience, my first side hustle involved helping people write their CVs. It came naturally to me as I am passionate about career development. I didn’t initially consider it an opportunity to make money because I genuinely enjoyed doing it. It wasn’t till much later that I realised I could charge people for it and I made quite a bit of money doing so.

When I ask people why they started their side hustles, I receive a variety of responses. Many are tied to the desire to earn more money to cover additional expenses, contribute to future projects, or fund a desired lifestyle. Other reasons include having an idea they want to execute, identifying a problem or gap in the market and wanting to address it, the desire to utilise skills and abilities beyond their full-time job, the need for personal growth and challenge, and the aspiration to contribute towards causes and activities that solve problems.

Having a side hustle is not without its challenges and sacrifices. The major concern is how to balance your full-time job with your side hustle, ensuring that neither one suffers significantly. Ethical considerations also come into play, as not all employers support their employees having side hustles for various reasons. So how can you find that sweet spot? Here’s a quick guide to follow:

Your job comes first: Learn to balance your side hustle with your primary job, ensuring that you fulfil your primary responsibilities and commitments first.

Avoid competing with your employer: Do not start a side hustle that provides the same products or services your employer offers, as you would automatically become a competitor. This can create conflicts of interest and make it difficult for you to remain objective in your full-time job.

Use your resources: Do not utilise your employer’s time, equipment, or resources for your side hustle. It is essential to maintain professionalism and separate your personal ventures from your professional obligations.

Effective time management: Dedicate specific blocks of time to work on your side hustle during your personal hours. Maximise the hours before and after work, breaks, and any other free time you may have.

Seek support: Find human and technological support to help you manage the demands of your side hustle. Delegate tasks when possible and leverage tools and technologies that can streamline your workflow.

Join a community: Engage with like-minded individuals who are also pursuing side hustles. Joining a community provides a support system where you can share experiences, seek advice, and encourage one another.

What if you don’t have a side hustle and want to start one? There’s no time like the present. Ask yourself these simple questions:

What interests me? Identify your passions and areas of interest. What activities bring you joy and fulfilment?

What skills do I possess? Take stock of your existing skills and expertise. Consider how they can be applied to a potential side hustle.

What opportunities have I identified? Look for gaps in the market or problems that need solving. Identify potential niches where your skills and interests align.

How much time can I commit? Evaluate your schedule and determine how much time you can realistically allocate to another activity. It’s important to strike a balance between your full-time job, personal life, and side hustle.

Having a side hustle can be emotionally rewarding and financially beneficial. It provides an opportunity for personal growth, the chance to explore new interests, and the potential to increase your income streams. However, it is important to approach a side hustle with dedication, commitment, and careful time management. Balancing your various responsibilities and obligations can be a challenge, but with the right mindset and a clear plan, your side hustle can become a fulfilling and successful endeavour.

Furthermore, a side hustle can offer more than just financial benefits. It can be a source of creativity and personal expression, allowing you to pursue your passions and explore new avenues. Engaging in a side hustle can also lead to expanded networks and connections as you interact with individuals who share similar interests and goals.

One of the key advantages of having a side hustle is the opportunity to develop additional skills. While your full-time job may provide a certain set of skills and experiences, a side hustle allows you to explore different areas and acquire new knowledge. These skills can be valuable in enhancing your professional growth and making you a more well-rounded individual. Moreover, they can open doors to new career opportunities and even serve as a launching pad for a full-time entrepreneurial venture.

It’s important to acknowledge that pursuing a side hustle requires commitment and effort. It may mean sacrificing some leisure time or adjusting your daily routine to accommodate the additional responsibilities. However, the rewards can be significant. Not only can a side hustle provide financial stability and independence, but it can also give you a sense of purpose and fulfilment.

If you’re considering starting a side hustle, it’s crucial to have a clear plan in place. Define your goals and objectives, outline the steps you need to take, and set realistic expectations. Research the market and understand the demand for your chosen side hustle. Identify your target audience and develop a strategy to reach and engage them.

In addition, it’s important to leverage the resources available to you. Take advantage of online platforms and social media to promote your side hustle and connect with potential customers. Use tools and technologies that can streamline your operations and help you manage your time effectively. Seek guidance from mentors or join communities of like-minded individuals who can provide support and valuable insights.

Ultimately, whether or not you need a side hustle is a personal decision. It depends on your goals, financial situation, and desire for personal and professional growth. For some, a side hustle is a necessity to make ends meet or achieve specific financial goals. For others, it’s a way to explore their passions and pursue their dreams. Regardless of your motivations, it’s important to approach a side hustle with dedication, commitment, and a clear understanding of the challenges and rewards it entails. 

Having a side hustle can help you discover a whole new world. Make sure that you embrace the journey and enjoy the rewards that come with it; this is the way I see things today.

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