Grammy award-winning Burna Boy will perform at the 2023 UEFA Champions League.
The multi-platinum-selling singer is scheduled to co-headline the Champions League Final ‘Kick off Show’ by Pepsi, at the Atatürk Olympic Stadium in Istanbul on Saturday, June 10.
‘Odogwu’ would be bringing the energetic Afrobeats vibes to millions of fans before the biggest club fixture in football gets underway.
Announcing the news, Pepsico senior director of global marketing, Gustavo Reyna said: “The UEFA Champions League final is the stand-out date of the club football calendar, and Pepsi prides itself on marking the occasion with the very best entertainment spectacles.
“The newly named ‘Kick Off Show by Pepsi’ is going to be huge this year; we’re so excited to welcome Burna Boy, one of the world’s most exciting artists, to the final stage and we can’t wait to see which fans are selected to feature as part of this truly unmissable performance.”
Reacting to the development, the ‘Last Last’ smash global hit maker said: “As a huge football fan myself, I know it doesn’t get any bigger than the UEFA Champions League! That’s why I’m so excited to be performing on the Pepsi stage at this year’s final.
“Music and football are the ultimate combinations, so you already know I’ll be bringing the vibes and making magic in Istanbul. The world isn’t ready for what we have in store.”
UEFA marketing director, Guy-Laurent Epstein said: “The UEFA Champions League Final Kick Off Show is a significant part of our joint efforts with Pepsi, providing an incredible opportunity to reach new and younger audiences with some of the biggest names and rising stars in music.
“We’re excited to showcase a line-up of talented artists at this season’s Final in Istanbul in what is sure to be an energetic and memorable performance.”
Now in its seventh year, the UEFA Champions League Final Kick off Show by Pepsi, formerly known as the UEFA Champions League Opening Ceremony unites music, sport, and culture through a show-stopping performance.
Other co-headliner for this year is to be announced soon. (Nation)