Opinion

Beyond AVE: The pitfalls of using advertising equivalency in PR measurement — Philip Odiakose

n public relations (PR) measurement and evaluation, one metric has long been a topic of…

Payment link integration as growth driver for e-commerce businesses — Gideon Ayogu

The African e-commerce market grossed USD 277.1 billion in 2023 and is projected to reach…

Bridging the digital divide for a more inclusive future — Oluwole Asalu

Before the advent of the internet, access to information was a privilege reserved for the…

The imperative of independent pre-acquisition audits for OOH campaigns — Philip Odiakose

In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world,…

Aviation and government support — Remi Animashaun

In recognition of the critical role of aviation in national security and economic development, no…

A call on fellow Nigerians to use CDCU’s delivery tracker — Isaiah Kumuyi

On Monday, April 8, 2024, at a public demonstration in Abuja, the Central Delivery Coordination…

Why e-commerce is thriving in South Africa — Gideon Ayogu 

South Africa’s ecommerce sector is expected to exceed USD21 billion by 2025, with more than…

Consistency of CKC Onitsha in global academic excellence & sporting supremacy — Bart Nwibe

It is in the DNA of Christ the King College (CKC) Onitsha to always put…

Onyema: Running business with a soul — Abdullahi Tanko

•Onyema There is a strong belief among business leaders around the globe that businesses should…

With CDCU’s Delivery Tracker, Tinubu gives voice to the otherwise voiceless — Oriyomi Anthony

Although the President Bola Tinubu government’s quest to convince Nigerians that it will make things…

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