Martell, the oldest of the great Cognac houses, debuts the next chapter of its “Be The Standout Swift” campaign with Afrobeats star and humanitarian, Davido.
The latest visual installment of Martell’s ‘Be The Standout Swift’ campaign, titled “Standout Swift Story,” is designed to showcase the audacity of the Afrobeats superstar and shed light on what it means to challenge conventions and pave the path for those that follow.
Martell, which is committed to driving positive change, celebrates those who boldly take on challenges to benefit many, instead of conforming to codes that favour a few.
Drawing inspiration from this ethos and Davido’s legacy, Martell is looking to encourage people to stand out from the crowd and redefine conventions.
According to Davido, his mission is to show the new generation that the possibilities are endless.
”My partnership with Martell is another opportunity to pay tribute to the legacy I have created with my music and community.
“My hope is that the ‘Standout Swift Story’ inspires people to pave their path and challenge the status quo, not just for their benefit but for the benefit of those around them,” He said.
For Martell, a Standout Swift is someone who seeks to open up doors for and within the communities around them. Paying homage to this expression and Davido’s mantra – ‘We Rise By Lifting Others’, the film also features members of Davido’s crew who have reached international prominence due to the superstar’s impact. (Nation)