Elon Musk, the billionaire entrepreneur, recently announced that Twitter will be rebranded as “X” and will no longer use its iconic blue bird logo.
According to Bloomberg,vMusk explained that this move is part of his plan to transform Twitter into a broad platform for communications and financial transactions, which he has described as the “everything app”.
Musk stated that the Twitter name made sense when it was just a platform for 140-character messages, but now he wants to expand its capabilities. He also said that this is not just a company renaming itself, but rather doing the same thing. The new logo was crowd-sourced from fans over the weekend and adopted as Twitter’s new insignia.
According to Tom Morton, the global chief strategy officer at ad agency R/GA, the transformation is simply a way for Musk to make his mark on the company.
However, it remains to be seen how this rebranding will affect Twitter’s user base and whether it will be successful in becoming the “everything app” that Musk envisions.
Twitter’s new logo, a white X on a black outer space-themed background, reflects the company’s new direction towards becoming a broad platform for communications and financial transactions, which Elon Musk has described as the “everything app”. The new logo is a departure from the iconic blue bird that has been associated with Twitter since its inception. The bird was originally designed to represent nature and freedom, an attribute that would continue to be illustrated throughout future logo redesigns. The new logo is a stylized X, which represents the company’s new focus on expanding its capabilities beyond just 140-character messages.
The new logo is significant because it marks a departure from Twitter’s original purpose and signals a new direction for the company.