A Father Christmas collapsed and died while meeting young children at a school in Siberia.
The Russian Santa was energetically performing with the children when he suddenly stood still and fell backwards.
Some of the youngsters thought it was part of the game, which involved them touching their noses, and ran towards him laughing.
But the actor playing Grandfather Frost, as Santa is known in Siberia, had collapsed next to the decorated Christmas tree after suffering a heart attack.
Dramatic footage shows the moment a woman dressed as a clown rushes behind the tree to help the actor. Read more