Following months of comprehensive planning, the federal government has unveiled details of its bold and strategic plans to generate at least $100 billion and create over two million jobs from Nigeria’s creative economy yearly.
The government’s plan was unveiled yesterday by the Honourable Minister of Art, Culture and the Creative Economy, Hannatu Musa Musawa, at a roundtable for local and international investors where she presented her ministry’s eight-point plan and roadmap.
Speaking in Lagos, Musawa said that if implemented to its fullest, the plan has the potential to achieve the above-stated objectives. She listed the eight-point plan as follows:Nigeria Destination 2023, a national initiative designed to grow the arts, culture and creative economy under one united vision; skills development; fastrack policy frameworks;strategy governance and collaboration;smart strategic partnerships; growth targets for GDP contribution & sectoral output; enabling business environments and cultural heritage preservation and sustainability.
She lamented that despite its huge potential, Nigeria’s creative industry currently contributes just $5 billion to the economy, with its different sub-sectors at various stages of development.
The sectors include music (sound recording, live performances and music videos), visual media (movies, TV shows, comedy shows, podcast, content creation), visual arts & craft (canvas painting, design, sculpturing, woodwork and other craft works), heritage & museums, culinary arts, fashion, publishing (books, literary arts, poetry, magazine, etc), and video gaming.
According to the National Bureau of Statistics, Nigeria’s creative economy has a very low contribution to overall GDP in comparison with benchmark countries, with the industry contributing just 1.2 per cent to Nigeria’s GDP in 2022, the least when compared to other African countries like Morocco (2.7 per cent), South Africa (3.0 per cent), and Egypt (4.3 per cent). It also ranks low (1.0 per cent) in its ability to earn government revenue from the sector, compared to South Africa’s 12.5 per cent.
To achieve its ambition, Musawa said the ministry has identified 14 pivotal initiatives that will drive the sector’s growth and significantly boost government revenue $10b – $20b. She grouped these initiatives under four unique pillars, namely: Technology, infrastructure and funding, international culture promotion, and intellectual property monitisation.
Under the technology pillar, the Minister said the ministry intends to launch a digital content creation tool accessibility program to provide improved and discounted digital tools for Nigerian creatives. Others include the launch the Nigeria content distribution initiative to increase the nationwide adoption of digital tools for content distribution, the launch of a study to estimate the size of the creative industry in Nigeria including a framework to size the market going forward, and the expansion of internet accessibility in underserved regions in Nigeria to expand the reach of the other digital initiatives. (Thisday)