Ford to slash thousands of Europe jobs as it eyes electric future

Car manufacturing giant Ford has said it plans to cut thousands of jobs across Europe over the next three years as part of a global drive to reduce costs and be competitive in the electric vehicle market.

Some 3,800 jobs will be axed in total, including 2,300 at the United States-based carmaker’s Cologne and Aachen sites in Germany; 1,300 in the United Kingdom; and 200 in the rest of Europe.

The moves announced on Tuesday will see one in nine jobs within the company’s product development and administration divisions on the continent slashed in total.

Ford said it was looking for “a leaner, more competitive cost structure” in Europe.

It added it will embark on consultations “with the intent to achieve the reductions through voluntary separation programs”.

The job cuts came amid a sea change in the global car industry from gas-guzzling combustion engines to electric vehicles.

Governments are pushing to reduce the emissions that contribute to climate change, and a resulting race to develop electric vehicles has generated intense competition among carmakers.

Ford is spending $50bn on electrifying its product range, pivoting to a slimmer lineup with higher prices to compensate for the rising costs of producing electric cars.

It said its strategy to offer an all-electric fleet in Europe by 2035 has not changed and that production of its first European-built electric car is due to start later this year.

“Paving the way to a sustainably profitable future for Ford in Europe requires broad-based actions and changes in the way we develop, build and sell Ford vehicles,” Martin Sander, general manager of Ford’s Model e unit in Europe, said in a statement. (AlJazeera)

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