In a groundbreaking keynote address at the ongoing Eastern Nigeria International Film Festival (ENIFF) Frank Nweke II outlined a compelling vision for the Southeast’s creative economy, positioning it as a pivotal force for regional and national development.
The former minister emphasised the symbiotic relationship between the entertainment and technology sectors, citing success stories like the booming digital music market and the global recognition of Nigerian talent at the Grammy Awards.
He underscored the transformative impact of Industry 4.0 technologies, making it clear that advancements like 3D printing, AI, AR/VR, blockchain and IoT are shaping a new era for creative industries.
Backing his assertions with data, Nweke revealed that the creative economy contributed a staggering $4 billion to Nigeria’s GDP in Q2 of 2023, marking a nearly 400% growth in motion pictures and music recording since 2021. Globally, the creative economy stands as one of the fastest-growing sectors, generating over $2 trillion annually and providing jobs for millions.
Highlighting the unique advantages of the Southeast, Nweke praised the region’s youthful population, rich cultural heritage, picturesque landscapes and entrepreneurial spirit. He celebrated the diverse talents emerging from the region, spanning technology, fashion, arts and entertainment.
Nweke made a compelling case for government intervention, urging the creation of an enabling environment by addressing critical issues such as security, basic infrastructure, and policy frameworks. He stressed the need for data-driven policies, collaborations, and boosting institutional capacities to harness the creative potential of the region.
Emphasising the role of education, internet penetration and private sector participation, Nweke laid out a comprehensive roadmap. He urged private citizens to seize opportunities, artists to leverage technology, and consumers to support local content. Advocacy, collaboration and mentorship were identified as essential elements for sustained growth.
In closing, Nweke called for collaboration in the Southeast, positioning competitors as allies in the journey towards building a robust creative economy. He asserted that the creative economy is not just a cultural catalyst but a key driver for economic transformation, urging stakeholders to capitalise on its vast potential.
Frank Nweke II’s keynote address emerges as a rallying cry for the Southeast’s creative economy, blending optimism with a strategic roadmap for unlocking the region’s untapped potential.