In a bid to address global inequities and promote health, equity and economic opportunity, renowned international advocacy organisation Global Citizen has joined forces with creative imprint pgLang to announce “Move Afrika: A Global Citizen Experience.”
According to a statement, this initiative aims to pioneer a unique international music touring circuit throughout the African continent, creating opportunities for local communities and artists while setting a new gold standard for entertainment touring events.
Kendrick Lamar to Headline Move Afrika: Rwanda Event
The inaugural event, Move Afrika: Rwanda, is set to take place on December 6, 2023, at the BK Arena in Kigali, Rwanda. The event will be headlined by Grammy Award and Pulitzer Prize-winning artiste Kendrick Lamar, who is also a co-founder of pgLang. Furthermore, pgLang will serve as the curator of Move Afrika for the next five years, from 2023 until 2028.
Addressing Inequities and Empowering Local Communities
Move Afrika represents Global Citizen’s latest initiative to address global inequities by creating job and entrepreneurship opportunities for Africa’s emerging generations. The annual series of world-class live events will showcase the best of Africa to the world, driving transformative investments within local communities and providing on-the-job skill development and training. This commitment will encourage international and regional artists to tour in the region, enhancing local capacity within host cities across the continent.
Expanding to Additional Countries
In partnership with the Rwanda Development Board, Kigali, Rwanda, will host Move Afrika every year for the next five years. The tour schedule is set to expand to include additional countries, aiming to reach five countries by 2025.
Citizen-Led Advocacy Campaign
Move Afrika: Rwanda will not only feature a spectacular music event but also a citizen-led advocacy campaign that calls for urgent action and bold commitments from world leaders on significant issues across the continent. These key issues include increased funding for health, particularly for women and girls, addressing the climate crisis’s impact on food security, providing access to economic opportunities for future generations, and encouraging civic participation.
Building on a Legacy of Impactful Events
Move Afrika builds upon Global Citizen’s history of impactful events and campaigns across the African continent, such as the ‘Global Citizen Festival: Mandela 100’ and ‘Global Citizen Live: Lagos.’ Partners for Move Afrika include pgLang, the Rwanda Development Board, and TimesLive.
Quotes from Key Figures
Hugh Evans, Co-Founder and CEO of Global Citizen, emphasised the importance of bringing Africa into the global music touring circuit, creating new economic opportunities for the continent’s youth.
pgLang expressed their goal of empowering local youth and artists while curating immersive experiences that empower various communities and cultures across Africa and the world.
Francis Gatare, Chief Executive Officer of the Rwanda Development Board, highlighted the collaboration’s potential to showcase African creative talent to the world and create employment and income-generating initiatives for the youth.
Tshepo Mahloele, Africa Patron of Global Citizen, emphasized the critical role of addressing health inequity, poverty, and empowering women and girls across the African continent.
Global Citizen’s Legacy of Impact
Global Citizen, founded in 2008 in Australia, has grown into the world’s leading advocacy organization, uniting people worldwide to call on world leaders to end extreme poverty, defend the planet, and address gender inequity. Over the past decade, Global Citizen’s campaigns and live music events have resulted in commitments of $43.6 billion, impacting nearly 1.3 billion lives.
For more information visit moveafrika.org, or via text on WhatsApp at +250 790 008 555. Follow Global Citizen on TikTok, Instagram, YouTube, Facebook, Twitter and LinkedIn.