<strong>Hilda Baci Guinness World Record Cook-a-thon attempt gets new date</strong>

Hilda Baci has announced the rescheduling of her highly anticipated four-day cook-a-thon.

The elated multi-talented TV producer, actress and foodpreneur disclosed the new date as May 11 to 14th, 2023 at a press conference in Lagos on Wednesday.

The event holding at Amore Gardens, Lekki, Lagos seeks to showcase Hilda’s culinary skills using various local and intercontinental recipes to put Nigeria on the global culinary map. 

The rescheduling became necessary, she explained, due to the need to ensure efficient production delivery of the cook-a-thon and the upcoming national population census coming up in early May.  

Hilda Effiong Bassey aka Hilda Baci

The Chief Executive Officer of My Food by Hilda, a fast-food restaurant located in Lekki will attempt to break the record of 87 hours, 45 minutes, and 00 seconds set by Chef Lata London in Rewa, India in 2019.

From left: Operations brand ambassador, Uber; Okiri Anita,  Hilda Effiong Bassey, and Integrated Media Manager GB Foods; Ademola Dawodu 

Miss Baci reiterated the essence of the cook-a-thon as an inspirational platform for young people saying, “the goal of the cook-a-thon is to inspire every young girl about the possibility of achieving their dreams. This is why I am setting an example with this attempt. The victory of the cook-a-thon is a win for young women across the continent in breaking barriers and the capacity to impact”.  

From left: Nene Bejide; Lead PR agency for HildaBacicookathon , Hilda Effiong Bassey, Lead project coordinator on HildaBacicookathon; Nowe Segun-Ojo, Integrated Media Manager GB Foods;  Ademola Dawodu 

The event will test her will and grit as she continues to inspire young chefs and imbibe prowess. In preparation for the cook-a-thon, Hilda had a successful 24-hour dry run from April 12- 13. She also partnered a fitness trainer and nutritionist to lose some weight and adjust her diet. Hilda and her team have designed over 100 recipes to be served at the event open to the public through registration.

Lead Project Coordinator, Hilda Cook-a-thon, Nowe Isibor Segun-Ojo said: ‘‘The Hilda Cook-a-thon is a ground-breaking project geared at making an impact and providing growth opportunities. We are on a journey to setting a new narrative and bringing something refreshing to Africa. We believe this is achievable and we are banking on everyone to support a young woman with big dreams. We appreciate all our sponsors who have made this project possible’’.

Hilda Baci has showcased her plating skills on various Television Cook shows and represented Nigeria at the Jollof Faceoff Competition in 2021 emerging winner. The Guinness World Record attempt is Hilda’s latest feat. in driving her entrepreneurial vision for impact and attracting more investors and collaborators toward the expansion of FoodbyHilda. The event will have sideline activities including games, music performances, poetry, and celebrity attendance. 

The headline sponsor of the cook-a-thon is GB Food; Gino tomatoes paste, Ginomax and Bama. Other sponsors include Woodscope, Amore Gardens, Vendease, AfriGlobal, Uber, Arla Foods, CWAY, Filmhouse, ORIKI, and PowerOil.

Uber will be offering discounted rides to attendees of the event.  Hilda Baci is also partnering with Slum2school and Festus Fajemilo Foundation, two non-governmental organisations in a bid to bring disadvantaged children to the event and inspire them to pursue their dreams. 

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