Rapper Jay-Z has become the latest celebrity to enter the weed business, signing on to be the chief brand strategist for a California-based cannabis company.
The rapper said he reached out to the company Caliva after a wide search for a suitable partner in the booming industry.
“Anything I do, I want to do correctly and at the highest level,” he said in a statement posted on Caliva’s website. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavour. Read more