Italian champions Juventus have called on Serie A to schedule more early kick-offs to help the club grow in Asia.
Juve are below last season’s Premier League top six clubs in revenue and see China as a major area for growth.
The Serie A season begins on Saturday, and every game in the first two weeks starts at midnight or later in Beijing.
“We have to find the right balance between domestic and global audiences,” Juventus chief revenue officer Giorgio Ricci told BBC Sport. Read more