Never before have Jay-Z and Leeds United been mentioned in the same breath but then along came 2020.
The Premier League newcomers have marked their long-awaited return to the top flight by signing a new partnership with the rapper’s entertainment agency.
In doing so, they join the likes of global music superstars Rihanna, Alicia Keys and DJ Khaled on its roster, as well as footballers Kevin de Bruyne and Marcus Rashford.
Esteemed company indeed.
The partnership was unveiled on Saturday in the form of a mural depicting homegrown Leeds and England midfielder Kalvin Phillips, alongside club legends Lucas Radebe and Albert Johanneson, in Leeds city centre. (BBC)