The Location Marketing Awards (LOMA), a prestigious event in the outdoor advertising industry, has announced a new partnership with P+ Measurement Services. This collaboration names P+ Measurement Services as the official PR measurement partner for the 2024 edition of the awards, which will take place on September 27th and 28th at Marcelina’s Place and the Marriot Hotel in GRA Ikeja, Lagos.
According to a statement, P+ Measurement Services, recognised as Nigeria’s leading independent media intelligence consultancy, will handle the monitoring, measurement and audit of media performance for the event.
This partnership underscores LOMA’s commitment to transparency and excellence in recognizing achievements in outdoor advertising across Nigeria.
LOMA, an initiative of the OOH Academy led by the esteemed Kingsley Onwukaeme, is dedicated to recognising and celebrating excellence in the outdoor advertising sector in Nigeria.
Known for their detailed media monitoring, measurement, evaluation, and analysis, P+ Measurement Services would ensure that LOMA’s media activities are meticulously evaluated, enhancing the transparency and credibility of the awards. P+ Measurement Services operates under the governance and regulations of the International Association for the Measurement and Evaluation of Communication (AMEC). Their involvement underscores LOMA’s commitment to maintaining the highest standards in recognizing outstanding achievements in the outdoor advertising industry, providing an objective and comprehensive assessment of the event’s media impact.
We are excited to have P+ Measurement Services as our official PR measurement partner for this year’s LOMA conference and awards, said Kingsley Onwukaeme, Director of OOH Academy. Their dedication to excellence and their expertise in media intelligence align perfectly with our mission to honor the best in outdoor advertising. With P+ on board, we are confident that LOMA will continue to set the benchmark for excellence in the industry.
For more information about LOMA and the upcoming conference, please visit https://oohacademyng.com/loma-2024/ and follow us on social media for updates.