Michelle Obama’s ‘Becoming’ has the longest run atop Amazon since ‘Fifty Shades’ (CNN)

Becoming by Michelle Obama is not just one of the best-selling books of the past year — it is one of the hottest titles of the decade.

The inspirational memoir by the former first lady has been on sale for more than two months, yet it is still No. 1 on Amazon’s constantly updated list of best-selling books.

Amazon said “Becoming” enjoyed the longest streak at No. 1 for any book since Fifty Shades of Grey came out in 2012.

No political tome or public figure’s memoir has ranked No. 1 for as long as Becoming, according to data the company provided to CNN Business.

Becoming was released on November 13, specifically timed to maximise holiday season sales.

It hit No. 1 on Amazon the Friday before the publication date and stayed there for nearly nine weeks.

According to Amazon, it was No. 1 “most sold on Amazon across all formats for 47 consecutive days,” which is the longest streak since Fifty Shades.

Another book briefly took the top spot on day 47, Amazon said, but Becoming returned to No. 1 and has stayed there practically ever since. Spot checks of the website this month have showed Obama holding steady at the top of the list, with Marie Kondō and Rachel Hollis following close behind.

Obama eclipsed all of 2018’s Trump-related titles within a few weeks of being released. Pro-Trump books like The Russia Hoax and takedowns like Fire and Fury have performed remarkably well for publishers, but Becoming has had more staying power. Read more

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