The NewBrandsXPO, an experiential expo for new and emerging brands, is set to hold in Nigeria from June 29 – 30, 2018 at the Federal Palace Hotel, Victoria Island, Lagos.
Promoted by Heventin, a corporate event and brands activation company, and Uburu, an integrated marketing communications consultancy, NewBrandsXPO is a one-stop shop for organisations seeking to launch new products & services into the market, and get instant consumer feedback.
Activations Director at Heventin, Olanrewaju Samson, said that in a world full of buzz and surface interactions, people are seeking more depth and meaning.
“The NewBrandsXPO platform is an ideal space for exhibitors and visitors to nurture the trust and confidence necessary for the realisation of business goals and fulfilment of personal needs,” he explained.
Samson noted that the expo would not only connect and stimulate business relationships between African start-ups but also give innovators seeking financial backers and crowd funding the opportunity to pitch directly to potential investors and possible venture capitalists.
Commenting on the importance of the NewBrandsXPO, Tony Usidamen, Lead Consultant at Uburu, said that to remain continually relevant, brands need not only ensure that their advertising messages and communication channels are fully optimised across multiple devices and platforms, they must also find ways to authentically engage with consumers.
“NewBrandsXPO aims to foster consumer-brands relationships by providing a unique avenue for consumers to experience brands realistically. Exhibitors will cut across different sectors including IT & Telecom, consumer electronics & kitchenware, automotive & travel, FMCG, financial services, health & wellness, personal care, apparel & fashion accessories, food & drinks, and many others,” Usidamen stated.
Heventin is a Nigeria-based Activations Company. Since 2012, it has been activating fresh and innovative events ranging from conferences, corporate gala, consumer activations, road shows and exhibition management.
Uburu is an indigenous business communications consultancy providing services to companies and institutions in West Africa across key communication areas including Brand & Corporate PR, Public Affairs, Digital Media Marketing, Event Management, Design and Media Production.