•Ms. Sally Julcit Bawa, Co-Founder and CEO/Creative Genius, Design Shark International
Design Shark International, a Nigerian fashion technology company, has unveiled Mezer™, a groundbreaking mobile application that uses AI to revolutionise how people get measured for clothes.
According to a statement, the company showcased Mezer™ at the prestigious 3DBodyTech Conference in Switzerland, which leverages computer vision and machine learning to accurately capture body measurements using a smartphone camera. This eliminates the need for manual measurements and offers a convenient and precise solution for both consumers and fashion brands.
“We’re thrilled to launch Mezer™ at such an impactful global event,” said Sally Julcit Bawa, CEO of Design Shark International. “The level of precision and accessibility this product brings can totally transform how African designers operate. Local brands will no longer have to rely on vague sizing charts or the guesswork of traditional measurement methods. They will now confidently design garments that fit their customers perfectly, reducing returns, waste, and dissatisfaction. Furthermore the application can be used as a business management solution for record keeping and client management.”
Mr Nichola D’appuzo director of 3D BodyTech Conference congratulated Ms. Bawa on her excellent speech while also acknowledging Mr Wole Akande on his contribution to the conference.
Mezer™ aims to address the challenges of traditional clothing sizing, particularly in Africa, where accurate measurements can be difficult to obtain. By providing precise body data, the app empowers consumers to find clothes that fit perfectly, reducing the frustration of ill-fitting garments and the environmental impact of returns.
Furthermore, Mezer™ has the potential to revolutionise the fashion supply chain. By collecting data on consumer body shapes and sizes, the app can help designers create more inclusive and size-inclusive collections.
The launch of Mezer™ at 3DBodyTech has garnered significant attention from industry leaders and investors. It highlights the growing role of African innovation in the global fashion technology landscape and demonstrates the potential of AI to transform the way we interact with clothing.
Founded in 2022, Design Shark International is dedicated to advancing the fashion industry in Africa through technology and innovation. Mezer™ is their flagship product, showcasing their commitment to leveraging AI to improve the clothing shopping experience for everyone.