Ask any entrepreneur where he will prefer to sell his products and he will be quick to reply you that the best place to take such product is the export market. This is because apart from earning foreign exchange, there are so many benefits that go with the international acceptability of a particular product.
Exporting can be very rewarding in numerous ways. By selling your products and services in other markets, you spread your risks and reduce dependence on the Nigerian market alone.
You are also able to increase your sales, productivity and become more efficient. Becoming an exporter also provides a platform to generate fresh ideas, new ways of doing business, and marketing techniques, among others.
At a time when the government is implementing various measures to boost non-oil exports, experts say this has provided entrepreneurs with a platform to key into the economic diversification policy of government. Read more