Guinness Nigeria, through its Smirnoff Ice brand, is set to captivate and reward its dedicated consumers with the launch of the ‘Chill & Win Big’ nationwide consumer promotion. The announcement was made during a press conference held at the Guinness Nigeria Headquarters, featuring key speakers from the brand’s leadership team.
Speaking at the event, Mark Mugisha, Marketing and Innovations Director at Guinness Nigeria, shared his excitement for the campaign, stating the significance of Smirnoff Ice as a vibrant and youthful brand.
“With Smirnoff Ice Chill & Win Big promo, Smirnoff is not only presenting an opportunity for our consumers to win exciting prizes, we are creating a platform for shared experiences. It is why Chill & Win Big aligns so perfectly with Smirnoff’s commitment to bringing people together in celebration. We cannot wait to see our consumers chill and win with Smirnoff”.
The three-month-long promotion, running from January 25 to April 30, aims to provide an unforgettable experience for consumers, with real and substantial prizes valued up to N150 million.
The prizes range from airtime to an all-expense-paid trip to Zanzibar, with 15 lucky winners getting the chance to travel with an A-list artist. Other rewards include cash prizes ranging from N5,000 to N50,000 Uber vouchers, and short-let vouchers for house parties.
To participate, consumers above the age of 18 need to purchase a bottle of Smirnoff Ice with a special crown, uncover the unique code beneath the cork, and text the code to 8011. The promotion encourages responsible drinking, and participants can enter as many times as they wish, with a daily limit of three entries per unique number.
The grand prize winners will be selected weekly in a televised draw, emphasising transparency and excitement for participants. Smirnoff has partnered with Interswitch for the promotion, reinforcing its commitment to a seamless and secure experience.
In a statement, the multinational company said it has positioned the Chill & Win Big promo as a strategic initiative to reward consumer loyalty and drive brand engagement.
The statement reinforces Smirnoff’s commitment to responsible drinking and encourages consumers to stay updated on official channels for event details and additional information about the promo. For continuous updates, consumers can follow Smirnoff on its website, social media pages and authorised retail outlets.
The FAQs section answers important queries about the promo, including start and end dates, participation requirements, age restrictions, prize details and more. The promotion’s dedication to safety during events aligns with federal guidelines on COVID-19.
Overall, the ‘Chill & Win Big’ promo by Smirnoff Ice promises not just enticing prizes but a shared experience that resonates with the brand’s commitment to bringing people together in celebration. The engaging and rewarding nature of the promotion aligns seamlessly with Smirnoff’s vibrant and youthful identity.
For continuous updates, event details, and additional information about the promo, consumers are advised to stay tuned to Smirnoff’s official channels, including the website, social media pages, and authorised retail outlets.
18+. Enjoy Smirnoff responsibly.
SMIRNOFF™ is the world’s best selling premium vodka that traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF™ has always been known for quality and is enjoyed responsibly in 130 countries around the world. The Smirnoff Trademark range in Nigeria consists of the Vodka with an ABV of 37.5% and the Ready To Serve (RTS), which is Smirnoff Ice with an ABV of 5.5%