“Word of Mouth” It was an expression we used to describe how one consumer influences another for good or bad regarding their interaction with a brand or product. Many times, word of mouth can be effective because it is about…
Disney CEO Bob Iger opens company’s tech and data showcase at CES
Disney convened its fourth annual Tech and Data Showcase for advertisers at CES in Las Vegas on Wednesday, kicking it off with affirmation from CEO Bob Iger. “We know from a century of experience that when we marry our exceptional…
Glo emerges Telecom Brand of the Year at Marketing Edge Awards
In a dazzling display of excellence, Globacom, the renowned digital and telecommunications solutions provider, clinched two coveted accolades at the illustrious Brands and Advertising Awards hosted by Marketing Edge, a titan in the brand and marketing communication industry. The awards…
Why APCON is still in limbo – Ehi Braimah
When you promote a product, service or an idea through non-personal messaging, it is called advertising. It is a form of communication that is as old as when town criers were directed by village heads to make announcements with the…
5 Times Steve Babaeko showed us why he’s the African king of advertising
Steve Babaeko is no doubt a man of many achievements. He is an advertising and music executive, public advocate, founder of X3M Ideas and X3M music, a record label. But this post isn’t about his musical conquest (which let’s be…
Black Friday, an insult to Africans and Nigerians -Robert Flynn
Be original. That’s my best advice. You’re going to find that there’s something that you do well, and try to do it with as much originality as you can, and don’t skimp on the words. Work on the words –…
Chris Ihidero’s 3rd Storystory Masterclass holds next month
Chris Ihidero has announced the third of the now-anticipated StoryStory Masterclass series. To hold from April 16 to April 18, 2018, the workshop that focuses on the art of storytelling will feature a faculty of seasoned professionals versed in the art of…
