Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has encountered new challenges, including fraudulent practices. This article aims to explore the landscape of fraud in Out-of-Home (OOH) media buying,…
Mastering the Art of Pitching Media Monitoring and Intelligence to Clients: A Guide for PR Agencies — Philip Odiakose
In today’s rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining a strong brand presence and reputation. One indispensable tool that PR agencies can offer to clients is media monitoring and intelligence. This sophisticated…
10 Years in Media Monitoring and Intelligence Profession: Lessons Learned — Philip Odiakose
As a media monitoring and intelligence professional, I have spent the past decade honing my skills and gaining valuable experience in the industry. During this time, I have learned many lessons that have helped me to become a better professional…
P+ Measurement celebrates 5 years in style
P+ Measurement Services, Nigeria’s foremost Independent Public Relations (PR) measurement and evaluation agency, marks its fifth-year of successful operation in Nigeria with qualitative offerings that surpasses clients’ expectation. According to a statement, the leading agency with expertise in Media Monitoring,…
