The role of evangelism and education in fostering a healthy PR measurement culture — Philip Odiakose

As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing the evolution of PR measurement from a mere afterthought to an indispensable component of strategic communication. In…

TMKG Consulting joins forces with P+ Measurement Services under the leadership of Philip Odiakose

In a groundbreaking move, TMKG Consulting, a trailblazer in Out-of-Home (OOH) media auditing, and P+ Measurement Services, Nigeria’s foremost independent PR measurement consultancy, have successfully completed a strategic buy-in, uniting both entities under the Media Monitoring & Audit Group (MMAG).…

X-raying Fraud in OOH Media Buying: Why brands must prioritise media monitoring and compliance — Philip Odiakose

Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has encountered new challenges, including fraudulent practices. This article aims to explore the landscape of fraud in Out-of-Home (OOH) media buying,…

AMEC unveils jurors for 2023 Global Awards, appoints Philip Odiakose as judge

The Association of Measurement and Evaluation for Communication (AMEC) has announced the selection of Philip Odiakose as a distinguished judge for the prestigious 2023 AMEC Global Awards.  Organised by the renowned international organisation dedicated to advancing the field of communication…

Mastering the Art of Pitching Media Monitoring and Intelligence to Clients: A Guide for PR Agencies — Philip Odiakose

In today’s rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining a strong brand presence and reputation. One indispensable tool that PR agencies can offer to clients is media monitoring and intelligence. This sophisticated…

A Call for the regulation of the nigerian media monitoring and intelligence industry — Philip Odiakose

The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of digital media platforms, the need for monitoring and analyzing media content has become increasingly important. However, alongside this growth, concerns…

Ethics and practice in media monitoring and intelligence — Philip Odiakose

Media monitoring and intelligence have become increasingly important in the digital age. With the vast amount of information available online, media monitoring provides businesses, organisations, and individuals with valuable insights into clients’ media mentions, public opinion, industry trends, competitive media…

10 Years in Media Monitoring and Intelligence Profession: Lessons Learned — Philip Odiakose

As a media monitoring and intelligence professional, I have spent the past decade honing my skills and gaining valuable experience in the industry. During this time, I have learned many lessons that have helped me to become a better professional…

P+ Measurement Services wins “PR Measurement Company of the year” 2022

P+ Measurement Services has through its quality services to clients in diverse sectors attained numerous feats comprising the ‘Best in the use of Research and Measurement’ award at this year’s Lagos State PR Industry Gala and Award (LaPRIGA), the ‘Best…

P+ Measurement Services marks 6th anniversary, with new logo, website

P+ Measurement Services, Nigeria’s foremost Independent Public Relations measurement and evaluation agency, celebrates its sixth year of effective operation with qualitative offerings for its numerous clients, as it rebrands with a new business logo, website, and office to deepen penetration.…

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