Hosting mammoth enterprise tech businesses and a vibrant startup scene known to attract the likes of Google, Amazon and Samsung, Ukraine is the global champion in “Technology and Science”, according to UK-based NGO’s Good Country Index for 2019.
While the recognition is recent, efforts have long been underway and nowhere is this more evident than in the nation’s banking sector.
Open and agile, it has not only been quick to embrace disruptive change and transformation from abroad, but in many cases, it has also led the charge regionally and internationally.
Take the cashless norm, for example. Ukraine was among the first countries to adopt Google Pay. Apple Pay followed shortly after. Both are widely adopted not only among millennials (with which they tend to be associated) but also among their senior peers.
Once technology is demystified and seen for what it is – a tool that makes life easier – rates of adoption and conversion rocket. Financial services providers in Ukraine have built their innovation plans around this simple but powerful axiom and this applies for users and businesses alike. Read more