Visa Inc. has unveiled a partnership with former footballer, Didier Drogba for its ‘Where You Shop Matters’ initiative, that is championing and supporting small businesses (SMBs) around the world while encouraging people to shop local.
As the Official Payment Services Partner for Africa Cup of Nations (AFCON) 2021, Visa and Drogba would continue to partner to inspire and ignite excitement around one of the world’s most watched football tournaments, taking place in Cameroon in January 2022.
“Having lived and played in countries around the world, I have seen the important role that small businesses and entrepreneurs play in supporting communities everywhere,” Drogba said.
“After a very difficult year, it is vital that we all come together to support the small shops run by our families, friends and neighbors. My career wouldn’t have been possible without that first ball bought from a local store, and together with Visa, I hope we can support other businesses that help make dreams come true.” (Thisday)