Sports fans have long held a morbid fascination with the idea of “freak show” fights, with boxing matches featuring YouTubers often outselling their highly-skilled counterparts – but is there a place for them in combat sports?
Only the most ardent fans of the pair would argue the point that last year’s Eddie Hearn-promoted KSI vs. Logan Paul boxing match had any competitive merit whatsoever – but it was never really meant to.
This was a fight governed not by professional records and amateur backgrounds, but by online squabbles and Instagram followings. And for a promoter like Hearn to get involved, it was clear that the fight promised a significant financial bottom line for all involved. (RT)