Crazy Rich Asians failed to make an impression on its opening weekend as it headed to the box office in China.
The Hollywood film took the western world by storm, pulling in $25.3million (£9.8million) in the first weekend of its release.
In contrast, it scraped less than $1million on its debut in China, in the world’s second largest movie market.
The lack of interest in the rom-com from Chinese audiences was evident within a day of its release, with cinemas choosing to slash screenings by almost half in favour of other films, Variety reports.
Considering Crazy Rich Asians was released in the US and UK – among other countries – in August, it’s plausible many Chinese audiences had already watched the film, be it abroad or online. Read more