International premium lager beer, Heineken, which recently launched a remarkable 192 countries campaign with limited edition Shazamable bottle labels has now introduced its world party series set to hold across major states in Nigeria.
The world party series is an offshoot of Heineken’s ‘192 countries’ campaign, which celebrates the beer’s unrivalled presence in 192 countries, making it the world’s most international beer brand. The world party series is a sequence of countries-themed premium events which will hold across nine cities in Nigeria; Abuja, Owerri, Ibadan, Enugu, Onitsha, Calabar, Port Harcourt, Benin and the nightlife capital of Africa’s most populous nation, Lagos.
The parties debuted in Lagos with a Latino themed party on Friday, July 6, 2018 at Sidewalk Lounge, VI. Renowned Disc Jockey, DJ Crowd Kontroller teamed up with top-notch hype man and Cool FM OAP, Do2dtun to deliver an incredible experience spiced with an electric mix of Latino music.
According to Obabiyi Fagade, Senior Brand Manager, Heineken, “The world party series was put together to encourage consumers to be open to new experiences and get a feel of the various countries across the world, how they party and of course enjoy Heineken while at it.”
He further stated that the brand will maintain the high standard and premium delivery observed on the night as it continues hosting unique party experiences across all the scheduled states.
The limited edition bottles of Heineken are on sale from the 19th of June and will be available nationwide until the 31st of August. Consumers who download the Shazam app on their Android and iOS stores, can scan the Heineken bottle’s barcode to unlock a video experience of any of the 192 countries, and also stand a chance to win an all-expense paid trip to Amsterdam and 3 other European cities.