The South Africa registered team competes in all of the top cycling races around the world.
Africa’s only top-flight professional cycling team has found a new headline sponsor to enable it to continue to race at the top level.
Japanese telecommunications firm Nippon Telegraph and Telephone Corporation (NTT) announced in September that it would be ending its title sponsorship of the South Africa-registered UCI WorldTour at the end of the 2020 season.
The team’s founder Doug Ryder admitted to the BBC last month that “We’re struggling to keep the lights on but at this point in time, we’re looking ok hopefully for a future partner.”
A new partner has now been found with Switzerland-based performance cycling apparel company ASSOS stepping in to ensure the future of the team.
The official new name for the team will be Team Qhubeka ASSOS, which not only references the new sponsors but also the cycling charity that Ryder’s team have long backed.
“I am really happy to have gained the support of some incredible people and partners including ASSOS of Switzerland who have stepped in to be a headline sponsor,” Ryder said about the new deal. (BBC)
