The#AfricaSoftPowerSeries is back today, Wednesday, August 26 for an important discussion on unlocking the commercial value of Soft power.
Week three of the Africa Soft Power Series kicks off with Session 9 a panel of experts in advertising, theatre, live entertainment, and tourism will discuss this and so much more. Titled, โShow Me The Money: Commercial Opportunities, Advertising and Tourist Destinations,โ it is one in four four power-packed sessions lined up this week.
The other sessions are: โGoing all the Way: Africa and the Diasporaโ (Thursday, 27 August 2020), โAfrica, What Next? (Friday, 28 August 2020) and โGlobal Africans, Building and Redefining the Continentโ (Saturday, 29 August 2020).
Obi Asika will moderate today’s panel featuring Folorunsho Coker of the Nigeria Tourism Development Corporation, Tolu Ogunkoya of Omnicom Media Group, Marcus Glover of Glover Capital, Bolanle Austen Peters (Terra Kulture) and Kemi Sulu (Live Nation).
Donโt miss it! Register atwww.theafricasoftpowerproject.com
You can also follow @africasoftpower on social media, for all updates on the series.