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Gillette’s new advert that attempts to tackle ‘toxic masculinity’ has got many men hot under the collar.
The shaving brand has been accused of being ‘overly woke’ with its campaign that takes on bullying, sexism and sexual harassment.
The powerful advert takes their traditional slogan of ‘The Best a Man Can Get’ and turns it around to fully embrace the #MeToo movement.
It asks ‘Is this the best a man can get?’ and puts the responsibility on men to change social norms and stop the mistreatment of women. Read more