A woman whose mum had breast cancer twice wanted to do something to get people to detect it early.
Whitney Zelig, 29, from New York didn’t want to just preach about the importance of it so the PR worker devised a plan with her brother to grab attention.
Concocting a social experiment, Whitney implanted a hidden camera on her top with a revealing cleavage to capture how often people stare.
In the video, many men and women can be seen glancing at her breasts as she walks around the city. Read more