I nostalgically remember a popular refrain in my secondary school days “Lost but found”. Back…
Opinion
The Media Monitoring Industry in Nigeria: Key players, specialties and the need for an association — Philip Odiakose
The media monitoring industry in Nigeria plays a pivotal role in shaping the landscape of…
An indolent labour union and matters arising — Hassan Gimba
For the past four years, I have been insisting that our problem and even need…
2027: On the grave of Nigerians? — Promise Adiele
It is needless to repeat or chronicle Nigeria’s multi-layered, hydra-headed woes ranging from a moribund…
Why measurement and evaluation is necessary for the growth of the PR industry: A Nigerian perspective — Philip Odiakose
As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria,…
And Trump’s cookie will continue to crumble — Hassan Gimba
This write-up is not new. It was first published on January 18, 2021. Considering his…
The imperative role of cybersecurity in Nigerian business landscape — Oluwole Asalu
In today’s globalised world, businesses are increasingly reliant on digital technologies to operate and thrive.…
Wole Soyinka: Has the man died? — Promise Adiele PhD
Wole Soyinka is by every intellectual and academic classification an iconic figure. His reputation blossomed…
Kano’s Game of Thrones and our National Anthem — Hassan Gimba
What is happening in Kano should be of concern to not only the Kanawa or…
Beyond AVE: The pitfalls of using advertising equivalency in PR measurement — Philip Odiakose
n public relations (PR) measurement and evaluation, one metric has long been a topic of…