Wole Soyinka is by every intellectual and academic classification an iconic figure. His reputation blossomed…
Opinion
Kano’s Game of Thrones and our National Anthem — Hassan Gimba
What is happening in Kano should be of concern to not only the Kanawa or…
Beyond AVE: The pitfalls of using advertising equivalency in PR measurement — Philip Odiakose
n public relations (PR) measurement and evaluation, one metric has long been a topic of…
Payment link integration as growth driver for e-commerce businesses — Gideon Ayogu
The African e-commerce market grossed USD 277.1 billion in 2023 and is projected to reach…
Bridging the digital divide for a more inclusive future — Oluwole Asalu
Before the advent of the internet, access to information was a privilege reserved for the…
The imperative of independent pre-acquisition audits for OOH campaigns — Philip Odiakose
In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world,…
Aviation and government support — Remi Animashaun
In recognition of the critical role of aviation in national security and economic development, no…
A call on fellow Nigerians to use CDCU’s delivery tracker — Isaiah Kumuyi
On Monday, April 8, 2024, at a public demonstration in Abuja, the Central Delivery Coordination…