Nigeria’s leading stout brand, Legend Extra Stout, has extended its market penetration with the launch of its new 45cl bottle. The new product size was unveiled at a special celebration ceremony at Radisson Blu, Ikeja, Lagos on Friday, July 12, 2019.
The event which was tagged the “Power Of 45” had hundreds of guests and consumers in attendance, as hordes of Nigerians got the chance to have a first look at the new product offering from Legend Extra Stout.
Speaking after the event, the Portfolio Manager, National Premium Lager, NB Plc, Sarah Agha expressed her delight at the consumer’s positive reaction to this new product offering.
According to her, the rich history of Legend Extra Stout is one that is replete with innovation because the brand continuously focuses on optimum consumer satisfaction.
“This unique stout brand has undergone evolutions in times past. Since it was first launched in 1992, the brand has proven its prominence in the beer industry and has undergone various changes in its bottle shape and labelling.
Now, we are introducing an all-new size, a 45cl sleek master which encapsulates our new brand narrative. Our message to our consumers is – go out and pick your size! It doesn’t matter if you are a 33cl, 60cl or 45cl guy, as long as your are true to yourself, you are a Legend.”
Portfolio Manager, National & International Premium Lager, NB Plc, Sarah Agha
According to Sarah Agha, this new SKU affirms the unique positioning of Legend Extra Stout as the only unique bitter tasting stout of choice for the sociable, modern, ambitious and courageous Nigerian who is yearning to enjoy the finer things in life.
Consumers can rest assured that the 45cl SKU remains the same full brewed stout, produced from the finest ingredients, brewed and bottled under the highest quality standards.
The launch event was full of exciting moments as hundreds of consumers were treated to breathtaking performances by some of Nigeria’s A-list performers including Timaya and Chike.
This product launch adds to Legend’s long list of exciting brand initiatives in 2019. Earlier in the year, Legend Extra Stout set out to redefine itself, and broaden its appeal to millennial Nigerians. What followed were a set of audio-visual commercials emphasizing Legend’s new brand narrative of ‘Be Yourself’.
This simple yet brilliant campaign has seen the brand reinvent itself in an interesting way, as it encourages consumers to be proud of their uniqueness rather than conform to societal norms.
Over the years, Legend Extra Stout has continued to position itself as a credible stout of choice, full-brewed the way an original stout should, giving the brand credibility to be called the ‘Real Deal’.
This sincere proposition has sustained the brand’s steady market growth since its re-launch in 2009. With its most recent repositioning Legend Extra Stout seeks to push the narrative, encouraging Nigerians to not only be real but be original as well.
The 45cl bottles are set to be available in stores across Lagos from Monday, July 15, 2019.