Menstrual blood ad complaints dismissed in Australia (BBC)

Adverts which were the first to depict menstrual blood on Australian television did not breach viewing standards, regulators say.

The ads were run by sanitary pad brand Libra last month and showed stained underwear and blood on a woman’s legs.

Viewers made over 600 complaints that the commercials were inappropriate – the highest number for any ads in 2019.

But Australia’s industry regulator dismissed the complaints and praised the message of what had been depicted. Read more