Mercedes-Benz has unveiled its first all-electric model Mercedes-Benz EQC at an event in Stockholm—the first of a series of global premieres of electric vehicles by German luxury car brands to challenge Tesla in the premium EV segment.
Although its global premiere was on September 4, the Mercedes-Benz EQC will be launched on the market in 2019 and will be the first all-electric Mercedes-Benz model from the car brand’s new product and technology brand, EQ.
Another German brand, BMW, is teasing the premiere of a new concept EV, BMW Vision iNEXT.
A third automaker, Audi, recently started mass production of the Audi e-tron, the brand’s first all-electric SUV. The world premiere of the e-tron will take place in Tesla’s very own backyard, San Francisco, on September 17.
The German carmakers are presenting electric vehicles that could start challenging Tesla’s market share in the premium EV sales, but analysts diverge in their opinions about just how fast and how much the German luxury brands can take away from Tesla. Read more