“Our Haus, Your Rules” – Lady Gaga Introduces Beauty Brand ‘Haus Laboratories’ (Guardian)

Award-winning actress, entrepreneur and iconic pop star, Lady Gaga can officially add beauty boss to her long list of titles.

In a video shared on Instagram, Gaga introduces Haus Laboratories, her new beauty brand, in a flurry of latex, leather, neon, glitter and gloss.

Just as Rihanna did with her game-changing, inclusive Fenty Beauty before her, Gaga encourages the embrace of individuality and expressing it through bold makeup and body art with her forthcoming collection of makeup. Read more