•Olufunke Mohammed,
P+ Measurement Services, Nigeria’s leading media intelligence consultancy, has unveiled its new Reputation Sentiment Intelligence Report. This strategic, research-driven product enhances the agency’s existing PR Measurement and Performance Audit suite.
The Reputation Sentiment Intelligence Report offers a sophisticated approach to media evaluation, specifically focusing on reputation, sentiment, and executive media positioning. Developed through extensive empirical research and aligned with global best practices, the product utilizes a lexicon-based methodology supported by the Harvard General Inquirer, a renowned framework in computational sentiment analysis.
The report features two proprietary modules: the Sentiment Depth Scoring Framework and the CEO Intelligence Dashboard. The Sentiment Depth Scoring Framework expands traditional sentiment analysis beyond basic positive, negative, and neutral classifications. It evaluates media narratives across nine distinct sentiment levels: strongly positive, positive, moderately positive, slightly positive, neutral, slightly negative, moderately negative, negative, and strongly negative. This refined framework allows for more accurate interpretation of tone, better context awareness, and reputation-weighted insights, distinguishing between mere positivity and meaningful brand impact, or between mild criticism and reputational risk.
The CEO Intelligence Dashboard provides a research-backed assessment of how CEOs and business leaders are portrayed in the media. It analyzes leadership positioning through metrics such as CEO thought leadership share, sentiment weight score, media share versus competitors, brand reputation score, and competitive sentiment frequency. These insights are compiled by P+’s in-house team of industry analysts with expertise in media research and sector-specific communication trends.
Olufunke Mohammed, Executive Director of Operations at P+ Measurement Services, stated, “This product marks a defining shift in how PR and communication professionals can view and understand media narratives. Our Reputation Sentiment Intelligence Report is human-led, built on deep research, and designed to uncover nuance, not hide it.”
Unlike automated dashboards or AI-generated summaries, the Reputation Sentiment Intelligence Report is grounded in research methodology and interpreted by experienced analysts, ensuring accuracy and relevance to context, industry trends, and communication objectives.
With this release, P+ Measurement Services clients now have access to two comprehensive PR media audit reports: the established PR Measurement and Performance Audit and the new Reputation Sentiment Intelligence Report.
This advancement underscores P+’s commitment to delivering deeper, more intelligent insights that empower public relations and communications professionals in Nigeria and across Africa to make informed, data-driven decisions rooted in credibility, research, and strategic foresight.