Independent measurement and evaluation agency, P+ Measurement Services, has launched a measurement and evaluation training programme, MATE+ to train young and mid-level marketing and communications professionals in Nigeria.
The fast rising company said in a statement that Measure|Analyze|Train|Evaluate + (MATE+), is designed to help close the knowledge and experience gap in media measurement and evaluation, by granting trainees access to classroom style training, that builds their capacity in the evaluation and analysis spectrum.
“The programme will feature six granular modules across the marketing communication practice and participants will have the opportunity to choose courses relative to their profession and need.
“The modules will cover Measurement and Evaluation in Public Relations, Measurement and Evaluation in Advertising, Measurement and Evaluation in Crisis Communications, Measurement and Evaluation in Politics, Measurement and Evaluation in Digital Marketing Communications (DMC) and Measurement and Evaluation in Integrated Marketing Communications (IMC). For each course, trainees will have interactions with instructors who will double as mentors and access to 3-hour long intensive courses including practical examples and theory sessions,” the statement explained.
“We are delighted to introduce this training program to professionals in Nigeria. We believe that knowledge sharing and access to practical training is the right step to develop a fully functional measurement and evaluation industry in Nigeria,” Lead Consultant P+ Measurement Services Nigeria, Philip Odiakose, said.
“We are passionate about the growth of measurement and evaluation in Nigeria, knowing fully well that quantitative and qualitative analysis adds value to marketing communications. We are sure that MATE+ will help us equip more professionals with the right skillsets and assets that will help them make better Communications and PR decisions for their organizations,” he added.
P+ Measurement continues to spur a media measurement and evaluation literacy campaign for media, brands and government agencies in a bid to standardise a procedure that enables stakeholders to understand that implementing the right media measurement and evaluation programme will help companies get a clearer understanding of consumer habits and sentiment toward brand products and services.