Independent PR performance audit agency, P+ Measurement services, has revamped its Independent PR audit reporting services in Nigeria. The new reporting template will help P+ broaden and maximise its offerings by providing inference driven PR measurement and Performance audit services for stakeholders in the communications industry.
A statement by the organisation said the audit report upgrade aims to create an easy to read and ready to use dashboard for clients and communications analysts using a multi-platform strategy to incorporate all communications efforts into one dashboard. The new report features a multiple view dashboard, inclusive of trends, themes, organic and social sentiment – using qualitative and quantitative data, all of which allow for structured analysis and inference.
Speaking about the new audit reporting template, Lead Consultant P+ measurement services Nigeria, Philip Odiakose said, “We have moved fast to come up with a comprehensive audit report that helps media planners, analysts and marketing communications clients make a difference in their business. Having the right data, insights and recommendations goes a long way in scaling and analyzing communications effort and having an easy to read dashboard propagates quick-decision-making for our clients.”
“We remain committed to promoting awareness for the Independent media measurement and evaluation market in Nigeria, and by creating world-class structures and standards such as these – we believe we are on the right path to facilitating a balanced communications industry for brands and organizations in the country,” he added.
The revamped audit report adds to the numerous campaigns and initiatives by P+ Measurement in Nigeria including the launch of MATE+ (a media measurement and evaluation training module) and the monthly #EvaluatePR tweet chat event that brings Communications and Measurement experts around the globe to a panel.
Nigeria’s fast-growing media intelligence agency P+ Measurement continues to spur a media measurement and evaluation literacy campaign for brands, agencies, NGOs and government agencies – in a bid to standardize a procedure that enables stakeholders to understand that implementing the right media measurement and evaluation campaign is critical to brand growth.