Smirnoff Ice hosted an epic party at Bamboo Lounge in Ikeja GRA, Lagos, to celebrate the winners of their Chill & Win Big promotion on Friday, June 21. This exciting event was a culmination of the campaign that lit up Nigeria, offering consumers a chance to win fantastic prizes, including a dream trip to Zanzibar with Afrobeats sensation, Omah Lay.
Bamboo Lounge transformed into a tropical paradise for the night, bathed in Smirnoff Ice’s signature cool blue and fiery red hues. The exclusive victory party welcomed the winners into the lively world of Smirnoff Ice, with refreshing cocktails, vibrant music and an energetic atmosphere that fostered new connections and lasting memories among the attendees.
Dorcas Mashingil, Senior Brand Manager of RTS Portfolio at Guinness Nigeria, expressed her excitement, saying, “We’re absolutely thrilled to be celebrating our amazing Chill & Win Big winners tonight. This promotion was designed to reward our loyal consumers and create unforgettable experiences that go beyond just winning a prize. We witnessed extraordinary enthusiasm and energy throughout the campaign, and tonight is a chance for us to say thank you and officially welcome our winners into the Smirnoff Ice family.”
The Chill & Win Big promotion saw Smirnoff Ice fans across Nigeria indulging in their favourite drink while hoping to secure incredible rewards. The grand prize of a Zanzibar getaway with Omah Lay added an extra layer of excitement to the campaign, driving participation and engagement.
Smirnoff Ice continues to be a brand that brings people together through innovative promotions and refreshing beverages, encouraging Nigerians to embrace fun and celebrate every moment. Stay tuned for more thrilling promotions and a glimpse of the Zanzibar adventure by following @SmirnoffNG or the hashtags #WeDoWe and #ChillAndWinBig.